'World Class' is a global cocktail competition featuring the premium brands from Diageo's portfolio of spirits. The best bartenders from Sao Paulo to Taipai compete each year to discover the very best of the best.
'Drinks at Home' will see videos of the brand ambassadors for Diageo’s premium spirits brands on the World Class GB and Diageo Bar Academy on YouTube, Instagram and Facebook pages, in an effort to educate and entertain the on-trade while they’re at home.
‘Our team of GB brand ambassadors are usually out and about, visiting various bar teams,’ explained Jason Clark, World Class and Talisker GB brand ambassador. ‘Faced with this unusual amount of time at home on our hands, we wanted to put this time to good use and reach out to the bartending community to inspire and educate so that people can stay in touch on social media and learn new skills whilst out of the usual bar environment.
‘A few of the team have some extra skills up their sleeve too – so you might see some added content away from the usual cocktail videos, to keep everyone entertained. We’re all in this together!’
Discover more on their YouTube channel: