OneUnit
The SpiritsNL OneUnit initiative is a responsible drinking campaign designed to raise awareness of alcohol consumption in the Netherlands. It promotes the idea of “one unit” as a clear guideline to help consumers better understand and moderate their intake. By working with producers, hospitality venues and retailers, the initiative encourages transparency around serving sizes and alcohol content. It also supports education on mindful drinking, aiming to reduce harmful consumption while maintaining enjoyment of spirits. OneUnit reflects a broader industry shift towards responsibility, helping consumers make informed choices in social and dining settings.
Museum Van Kleef
Visiting Van Kleef Distillery offers a unique glimpse into the Netherlands’ jenever heritage. Founded in 1842, the distillery combines a small museum with an atmospheric tasting room filled with historic bottles and wooden casks. Guests can sample a wide range of traditional jenevers and liqueurs while learning about old distilling techniques. Knowledgeable staff guide visitors through flavour profiles and production methods, making the experience both educational and enjoyable. Tucked away in the centre of The Hague, it’s an ideal stop for those interested in history, craftsmanship and authentic Dutch spirits culture.
Amsterdam Cocktail Week
Amsterdam Cocktail Week is a vibrant celebration of the city’s thriving bar scene, bringing together top bartenders, venues and drinks brands. Taking place across Amsterdam, the week features exclusive menus, pop-up events, masterclasses and collaborations in some of the capital’s best cocktail bars. Visitors can explore new flavours, discover emerging talent and enjoy limited-edition serves created especially for the occasion. With a mix of creativity, education and nightlife, Amsterdam Cocktail Week highlights the innovation shaping modern mixology while offering both locals and tourists an engaging way to experience the city’s cocktail culture.
Utrecht Cocktail Week
Utrecht Cocktail Week is a lively celebration of mixology in the heart of Utrecht. Over several days, local bars and restaurants showcase creative cocktails, offer tasting menus, and host workshops with expert bartenders. The event encourages exploration of Utrecht’s vibrant bar scene while highlighting innovative flavours and techniques. Both residents and visitors can enjoy unique drinks, discover new venues, and experience the city’s growing reputation as a hub for contemporary cocktail culture.
The Hague & Partners
The Hague & Partners is the official marketing and tourism agency for The Hague. It promotes the city as a destination for business, culture, and leisure, supporting tourism, events, and international conferences. The organization works with local businesses, venues, and cultural institutions to showcase The Hague’s unique attractions, from historic landmarks to modern gastronomy, while strengthening the city’s global profile as a vibrant, innovative, and welcoming European destination.