LIQUOR & SOFTS/MIXER BRANDS:
Join The Hague's cocktail revolution!

The Hague Cocktail Week 2022 is the 4th edition of the citywide event celebrating great cocktails, premium venues, quality local and international liquor brands alongside the very talented and dedicated bartenders to be found in The Hague.

We typically work with around 20 venues in the city including dedicated cocktail bars, hotel lounges and quality restaurants with a cocktail focus. This gives us the opportunity to showcase between three and five sponsored cocktails per venue.

In the interests of transparency, each year we compile a comprehensive post-event report to demonstrate the growing consumer reach of the event (for example, over 7,000 promotional cocktails were sold by partner venues in October 2021) and garner valuable feedback from venues and sponsor brands.

  You can read THCW21 annual report online here 

Headline liquor brand sponsor – €3,000
  • We have the opportunity for two headline liquor brand sponsors to participate 

  • At least one liquor from your portfolio on every partner venue's €8 promotional menu from 1-9 October 2022

  • Opportunity to host your own activations at any partner venue

  • Opportunity to participate in anchor events organised by THCW team

  • Pre-event and event photography featuring your liquor brands, venues, bartenders and cocktails

  • Supporting social media before and during THCW

  • Participation in our trade tasting afternoon for Haagse bartenders and hospitality buyers

  • Your liquor brand logos on venue promotional menus, print marketing (flyers, posters etc) and website

  • Each venue will receive two complimentary bottles of stock from you per sponsored cocktail. We recommend a retro deal on additional bottles required during THCW. We actively encourage your brand ambassador/rep to work with the venue to establish an ongoing relationship and sales conversions.

Headline soft/mixer brand sponsor – €1,500
  • We have the opportunity for two headline soft/mixer brand sponsors to participate 

  • At least one soft/mixer from your portfolio on every partner venue's €8 promotional menu from 1-9 October 2022

  • Opportunity to host your own activations at any partner venue

  • Opportunity to participate in anchor events organised by THCW team

  • Pre-event and event photography featuring your liquor brands, venues, bartenders and cocktails

  • Supporting social media before and during THCW

  • Participation in our trade tasting afternoon for Haagse bartenders and hospitality buyers

  • Your soft/mixer brand logo on venue promotional menus, print marketing (flyers, posters etc) and website

  • Each venue will receive one complimentary case of stock from you per sponsored cocktail. We recommend a retro deal on additional cases required during THCW. We actively encourage your brand ambassador/rep to work with the venue to establish an ongoing relationship and sales conversions.

Small liquor brand sponsor – €350
  • We have the opportunity for approximately twelve small liquor brand sponsors to participate 

  • Your liquor to feature on up to three partner venue's €8 promotional menu from 1-9 October 2022

  • Opportunity to host your own activations at one of your partner venues

  • Opportunity to participate in selected anchor events organised by THCW team

  • Pre-event and event photography featuring your liquor brands, venues, bartenders and cocktails

  • Supporting social media before and during THCW

  • Participation in our trade tasting afternoon for Haagse bartenders and hospitality buyers

  • Your liquor brand logos on venue promotional menus, print marketing (flyers, posters etc) and website

  • Each venue will receive two complimentary bottles of stock from you per sponsored cocktail. We recommend a retro deal on additional bottles required during THCW. We actively encourage your brand ambassador/rep to work with the venue to establish an ongoing relationship and sales conversions.

For an informal chat about participating in The Hague Cocktail Week 2022 and how to showcase your brand to consumers and bartenders/hospitality buyers please contact Nick Mosley – hello@thehaguecocktailweek.com / 06 36 53 03 39

Starring brands 2022