EN: The world's first luxury tequila. A passion for care, quality and craft is what defined Don Julio González from day one, and that same passion lives on to this day.
Don Julio began working at just 10 years old to help support a family of 8 after his father passed away. He distributed tequila by horse, traveling miles to turn a small profit of around 9 pesos a week.
But his spirit never dwindled and Don Julio developed a profound intrigue for the subtle flavors that can only result from experimentation.
It was this spirit of relentless curiosity that transformed him from a young man with a dream to a man with a legacy.